The most perfect use of Facebook ever.
This is the Facebook page for NBC's drama, Crisis:
It feels like the term "trolling" has lost its true meaning lately. People use it to just describe anyone who doesn't agree with them online. A true troll is someone who infiltrates a group, acting as one of its own. The troll pretends to start genuine discussion, but is he is just wasting the group's time, riling them up for his own amusement. See more of about this definition of trolling here.
True trolls are fewer and far between these days. Mitch Salm is one of the last of his kind. For months, he's been posting on the official Facebook for the new NBC drama Crisis, pretending to be someone who works for NBC social media.